About

Namaste, so happy you’re here!

Introducing Felicidade yoga mats

Felicidade (Portuguese, noun): Happiness, joy. A state of happiness.

Irena Krajina is the founder and designer of Felicidade. After working for over 12 years at corporations such as Nike, Irena was determined to launch her own company that could showcase her beautiful and unique prints. As a passionate yogi, doing yoga for more than a decade, it was natural to design for yoga. Yoga mats became her canvas! 

A Unique print, designed to help inspire and elevate your practice

Practicing yoga for many years, she has never found a yoga mat she felt excited about. Have you ever noticed that most yoga mats are single-coloured? And many yoga mats miss that color sensibility or print that lift you up but don’t distract you during the practice. As a designer, she found a product she’s passionate about and wanted to elevate it to the next level. Creating a beautiful yoga mat with inspiring artwork, a great yoga mat in general that leads to a happy practice every time.

Felicidade believes that yoga mat should have a holistic approach. Besides visual and tactile elements it should be practical and functional. After conducting careful and thorough research to identify the best suppliers to partner with, and through extensive consumer research, Felicidade yoga mats were born!

An eco-friendly yoga mat with heart 

Felicidade yoga mats are eco-friendly, made from a biodegradable natural rubber that provides you with enhanced cushioning compared to a typical PVC mat. The microfiber/suede top layer will feel exquisite against your skin. Printed with water-based inks, our yoga mats are free from silicone, phthalates and toxic glues. What’s more, these limited-edition Felicidade mats are also machine washable!

 An authentic yoga mat 

As the designer of Felicidade yoga mats, Irena’s fascination with flowers, tropical prints, special colour combos, hand drawings and textures are proudly displayed on these high-quality mats. Yet this eye-catching element is just one visual aspect.

We are shipping to all European countries.

Felicidade means happiness in Portuguese/Brazilian and its Irena’s old capoeira name. She loves the meaning and energy of this word.

Felicidade yoga mat will bring a smile on your face and joy in your yoga practice!

Have a question?

Get in touch: hello@studiofelicidade.com